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How do you add an image to a post or design one?

Last reviewed 2 min read

In the post, tap “Bild wählen” (Choose image) for our templates, “Eigenes Foto” (Your own photo) to upload, or “Gestalten” (Design) to put text and a logo on the image.

On this page

You can pick a ready-made image from our templates, upload your own photo or design an image with text and your logo.

Step by step

Choosing an image or photo

  1. In the post, under Bild (Image), tap Bild wählen (Choose image – our templates) or Eigenes Foto (Your own photo).
  2. In Unsere Vorlagen (Our templates), search for a keyword at the top, e.g. “pumpkin,” and filter by format. Tap an image – done.
  3. In Eigene Bilder (Your images), tap Hochladen (Upload), choose a photo and crop it (portrait 4:5, square, landscape 1.91:1 or original).
  4. Tap Speichern und verwenden (Save and use). The photo is then also stored under Eigene Bilder.

Designing an image yourself

  1. In the post, tap Gestalten (Design) – or open Bild gestalten (Design image) in the menu and choose Neue Gestaltung (New design).
  2. Choose the format at the top, e.g. Beitrag 4:5 (Post 4:5), Google 4:3 or Story 9:16.
  3. Add layers with Bild hinzufügen (Add image), Text, Kasten (Box) and Logo hinzufügen (Add logo). Under Ebenen (Layers), you move them forward or back.
  4. Tap Für den Beitrag übernehmen (Use for post) – or, in the Bild gestalten area, Speichern (Save).

Tip: Your brand colors and logos from the Firmen-Briefing (Company profile) are already waiting in the Designer. Images under Dateien (Files) with “logo” in their name also show up under Logo hinzufügen.

Note: Instagram only displays images between 4:5 (portrait) and 1.91:1 (landscape). If your image doesn’t fit, tiaki crops out the center when publishing. The preview shows you exactly that crop.

Not working?

  • “Das Bild ist zu groß” (The image is too large): After cropping, a photo can be at most 3 MB. Choose a smaller crop.
  • “Dieses Foto kann der Browser nicht lesen” (The browser can’t read this photo): Save the photo as JPEG or PNG and try again.
  • “Der Speicher dieses Workspace ist voll” (This workspace’s storage is full): See Storage space.
  • Design gone? Everything is automatically saved as a draft while you work. You’ll find it under Bild gestalten in the Verlauf (History).
  • Still stuck? Ask us via Ask a question in the Help Center.

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