How do I fill out the company profile?
In the workspace menu, open “Firmen-Briefing” (Company profile) and fill out the sections Identity, Brand, Offering, Voice & messages, Story and Channels. The more complete the profile, the more tiaki’s suggestions sound like you.
On this page
The company profile holds everything tiaki should know about your business: address, logo, offering and your tone of voice. It applies to the whole workspace and to everyone working in it. The details also generate the legal notice (Impressum) for your landing pages, bio page, shared files and emails from tiaki.
Step by step
- Open the workspace menu (tap your workspace name at the top) and choose Firmen-Briefing (Company profile).
- At the top, you’ll see what percentage of the profile is complete. Under “Es fehlt noch” (Still missing), links take you straight to the open fields.
- Go through the sections one by one (what goes where is listed below).
- Tap Speichern (Save) at the bottom. When it says “Alles gespeichert” (Everything saved), you’re all set.
What goes in which section?
- Identität (Identity): company name, address, contact details and the information for the legal notice. Fields marked “Pflicht” (Required) must be filled out.
- Marke (Brand): logos, colors, slogan, brand values and image style.
- Angebot (Offering): services and products with prices, plus your target audience and what makes you special.
- Stimme & Aussagen (Voice & messages): typical words, no-go topics, your own hashtags, key messages and topics.
- Geschichte (Story): your story and milestones like anniversaries.
- Kanäle (Channels): the addresses of your online presences, each with https://.
Tip: If your Google Business Profile is connected, Aus Google übernehmen (Import from Google) pulls the details from there. You’ll see beforehand what changes. Empty fields are already checked; tiaki only replaces filled-in fields if you check them. Confirm with Ausgewähltes übernehmen (Apply selected).
Note: Owners and managers can make changes. Team members can see the profile but can’t edit it.
Not working?
- Logo not accepted? PNG, JPEG or WebP up to 2 MB and at least 64 pixels are allowed. Save an SVG file as PNG first.
- Colors: Enter them as a color code with a hash sign and six characters, for example #1A2B3C.
- The legal notice preview is empty or outdated? It shows the saved version – save first, then take a look.
- Still stuck? Ask us via Ask a question in the Help Center.
Related articles
- How do I create a workspace and switch between workspaces?A workspace is your business in tiaki. You create another one in the workspace menu with “Neuer Workspace” (New workspace), and in the same menu you switch between your workspaces with one click.
- What roles are there and who can do what?There are three roles: owners can do everything, managers look after the workspace but can’t delete it, and team members write posts and submit them for approval. You change roles in the workspace menu under “Team.”